The TIDES Story
TIDES embodies the philosophy that one should embrace life's highs and lows, likening them to the ocean's tides.
From a wedding toast that inspired this brand, Paul Brown said: "I've always used the analogy of marriage being like the tides in the ocean. There's high tides and there's low tides.
And without the low tide, you would have no appreciation or respect for the high tides. Sometimes those low tides go out and they'll stay out a long time.
But you have to have the patience, and you have to have the truth within yourself to know that that high tide will return one day. And it always does if you're patient enough."
Our watches serve as a daily touchstone to remind us to respect life's low tides and savor its high tides.
High Tide Collection
Experience the power and elegance of our High Tide timepiece.
When you wear High Tide, you carry with you a reminder that peak moments are worth pursuing, and excellence is always within reach.
Specifications
Movement
- Movement: Seiko NH35
- Accuracy: +/-25 seconds per day
- Power Reserve: 41 hours
Case & Dial
- Dial: White Birch
- Watch Face Diameter: 40mm
- Case Material: Stainless Steel
- Crystal: Sapphire
Features
- Water Resistance: 10m
- Luminous Hands & Markers
- Screw-down Crown
- Anti-reflective Coating
Low Tide Collection
Embrace the quiet strength of our Low Tide timepiece.
When you wear Low Tide, you carry with you a reminder that even in challenging times, there is beauty, growth, and the promise of better days ahead.
Specifications
Movement
- Movement: Seiko NH35
- Accuracy: +/-25 seconds per day
- Power Reserve: 41 hours
Case & Dial
- Dial: Forest Green
- Watch Face Diameter: 40mm
- Case Material: Stainless Steel
- Crystal: Sapphire
Features
- Water Resistance: 10m
- Luminous Hands
- Date Display
- Leather Strap
Rising Tide Collection
Witness the momentum of our Rising Tide timepiece.
When you wear Rising Tide, you carry with you a reminder that every step forward matters, and your potential is limitless.
Specifications
Movement
- Movement: Seiko NH35
- Accuracy: +/-25 seconds per day
- Power Reserve: 41 hours
Case & Dial
- Dial: Cloud Blue
- Watch Face Diameter: 32mm
- Case Material: Stainless Steel
- Crystal: Domed Sapphire
Features
- Water Resistance: 10m
- Crystal Caseback
- Stainless Steel Bracelet
Falling Tide Collection
Find grace in our Falling Tide timepiece.
When you wear Falling Tide, you carry with you a reminder that every ending opens the door to new beginnings, and wisdom comes from embracing all of life's seasons.
Specifications
Movement
- Movement: Seiko NH35
- Accuracy: +/-25 seconds per day
- Power Reserve: 41 hours
Case & Dial
- Dial: Midnight Blue
- Watch Face Diameter: 39mm
- Case Material: Stainless Steel
- Crystal: Sapphire
Features
- Water Resistance: 10m
- Screwdown Caseback
- Grey Stainless Steel Bracelet